The Child and Family Agency was established on 1st January 2014 and is responsible for a range of statutory functions including provision of child protection, alternative care, specified regulatory services and a range of family support services. The Agency has commenced a major improvement programme with significant focus on Practice, Culture and Structure.

The Agency currently has responsibility for a budget of circa €1.2billion and delivers its services through over 5,500 people in 259 locations across the Country.

The Child and Family Agency has responsibility for the following range of services:
• Child Protection and Welfare
• Parenting, Family Support and Early Help Services
• Alternative Care, including Foster Care
• Birth Information & Tracing and Adoption
• Tusla Education Support Services (TESS)
• Children’s Service Regulation
• Counselling and Therapeutic Supports
Further information is available on www.tusla.ie

Main Duties and Responsibilities
• Implement and monitor Tusla’s fostering recruitment marketing strategy that will target prospective foster carers.
• Assist in the development of on-brand marketing materials and advertising to support recruitment.
• Assist with bespoke advertising campaign for foster carers.
• Plan and execute national and local advertising.
• Coordinate the design and print of Tusla Fostering assets.
• Produce timely reports which detail the activity and outcomes of the marketing recruitment strategy.
• Where necessary, work with colleagues and partner organisations to ensure the co-ordinated delivery of promotions and campaigns related to fostering recruitment.
• Create, populate and manage new social media platforms with engaging content for Tusla Fostering and expand its digital media presence.
• Manage the new fostering.ie website design and updates in collaboration with the digital and comms teams.
• Optimise content according to Search Engine Optimisation (SEO)
• Monitor and evaluate activities against targets and timescales.
• Use content management systems to analyse website traffic and user engagement metrics.
• Identify content generation opportunities and create associated content calendar.
• Show commitment to consistency and excellence across all our online content in terms of quality and tone of voice.
• Repurpose content for different mediums including social media, video, infographics, etc.
• Perform basic image, graphic and video creation and editing tasks.
• Keep up to date with industry best practice and monitor content activities of competitor websites and social media platforms.

Health & Safety
• Comply with and contribute to the development of policies, procedures, guidelines and safe professional practice and adhere to relevant legislation, regulations and standards.
• Have a working knowledge of the Health Information and Quality Authority (HIQA) Standards as they apply to the service for example National Standards for Child Protection and Care and comply with associated Tusla – Child and Family Agency protocols for implementing and maintaining these standards as appropriate to the role.
• To support, promote and actively participate in sustainable energy, water and waste initiatives to create a more sustainable, low carbon and efficient health service.

The above Job Description is not intended to be a comprehensive list of all duties involved and consequently, the post holder may be required to perform other duties as appropriate to the post which may be assigned to him/her from time to time and to contribute to the development of the post while in office.

*Please confirm by typing Yes or No in the space provided below that you have fully read and understand the Candidate Information Pack attached to this campaign*

Applicants must by the closing date of application have the following:
• A minimum of three years’ experience in analysing, developing and delivering, marketing and digital campaigns (including knowledge of all major social media platforms)
• Experience with desktop design software, such as Adobe Creative Suite (Illustrator, InDesign and Image-editing packages such as Photoshop etc.)
• Strong verbal and written communication skills, including communicating ideas, vision, and information clearly to internal and external audiences
Health
A candidate for and any person holding the office must be fully competent and capable of undertaking the duties attached to the office and be in a state of health such as would indicate a reasonable prospect of ability to render regular and efficient service.
Character
Each candidate for and any person holding the office must be of good character.